Some of our thoughts

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With the silly season behind us now is the perfect opportunity to try something new to reach out to those new customers. The busiest time of the year for most jewellery stores is now over and with that is an expected drop in sales, but how is your jewellery store going to stay on top of the rest?

Plan to appeal
to your customers from the moment they see your store, grab the customers attention with a fresh new look or clean up. New lights, fresh coat of paint or even moving key displays to a new location is an easy and sure fire way to grab a customer attention. Don’t be afraid to go big and bold the appearance of your store is one of the most important deciding factors on whether a customer is going to walk in or walk on by.

Getting your customers attention
is a vital part of attaining a sale but how are you going to grab the attention of those shoppers who haven’t left home yet? Online marketing or social media marketing is a booming industry that offers huge opportunities with variety of options for store owners to grab those extra sales and make the customers keep coming back. Continue reading ›

The shopping experience on mobile devices










It’s the 18th of December and I received a call from a client “What did you put in that text message?” he asked. A little worried that something had happened I checked to make sure the message was as specified.

“For that perfect last minute Xmas gift, [client’s name] are offering 20-60% off all jewellery! Instore or phone [clients number] “

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JewelleryRetailKnowledgeExchangeAre you about to launch or have you recently opened a retail jewellery store?

Do you have many operational and general questions and not quite sure how to get them answered. Finding your time poor and getting stuck in all the ‘other things’ and not able to work on the business to market and promote it? Feeling a little overwhelmed?

Swim and the Nationwide Buying Group have formed a partnership to help new Startups achieve success with a Startup Knowledge Exchange program.
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