With the silly season behind us now is the perfect opportunity to try something new to reach out to those new customers. The busiest time of the year for most jewellery stores is now over and with that is an expected drop in sales, but how is your jewellery store going to stay on top of the rest?
Plan to appeal to your customers from the moment they see your store, grab the customers attention with a fresh new look or clean up. New lights, fresh coat of paint or even moving key displays to a new location is an easy and sure fire way to grab a customer attention. Don’t be afraid to go big and bold the appearance of your store is one of the most important deciding factors on whether a customer is going to walk in or walk on by.
Getting your customers attention is a vital part of attaining a sale but how are you going to grab the attention of those shoppers who haven’t left home yet? Online marketing or social media marketing is a booming industry that offers huge opportunities with variety of options for store owners to grab those extra sales and make the customers keep coming back. Continue reading ›