Over the holiday trading periods if you are extending your opening hours it is very important to tell your customers about these extra hours. How else are they going to know they can shop with you during the times, if they are not told.

If you tell your clients across multiple messages, multiple times, they just might remember that you're open to serve them when they're out looking for that special gift!

So start today, and let you clients know your trading hours in the following ways:

• Put your holiday hours in every email newsletter starting today.
• Put a 'Special Holiday Trading Hours' sign on your doors starting today.
• In any direct marketing include your holiday hours
• Make a flier or small card with your extended hours and place it in bags and with purchases.
• Highlight them on your website.
• Post them on your Facebook Page
• Include the trading hours on your thank you message at the bottom of your receipts and job packets
• You can even be a little creative and give the extended trading hours a name, such as your personal shopper hours or gift time trading.
• Make it fun, make it noticed and get your clients walking through the door.