Some of our thoughts

 Use Swim to ensure your customers have a great experience

Let’s face it, Christmas is really, really close. In the next few weeks your store will go from busy, to crazy busy. So before the crazy begins, here’s a few tips on how to make this your best Christmas ever.

If you missed part one of this blog series, you can view it here  Using the 5% Factor to make this your best Christmas ever! In that blog we discussed three ways to increase your sales:
– Increasing the number of customers
– Increasing how frequently they purchase
– Increasing how much they spend

In this blog we will look at ways you can increase the number of customers buying from you, to generate more revenue. Part 3 and 4 of this series will then look at the remaining two. Continue reading ›

Jewellers receive a few unexpected giftsLet’s face it, we all want more customers, though finding the marketing dollars to drive traffic to the store can be costly.

At the JA New York show, marketing guru Jim Ackerman will step you through how you can get more new customers through the door with little or no up-front marketing costs.

The secret…. referral marketing.

Join Jim at the JA New York on Sunday March 13 from 2:35 to 3:35pm.
For a flyer on the event, click here JANY 316 Flyer

Not attending the JA New York? Jim will also be speaking at the Smart Jewelry Show in Chicago and can be contacted at











Securing business and customer information is of utmost importance to all retailers. If addressed and implemented correctly keeping data secure can be simple and straightforward. If forgotten or overlooked, the unsecured data can be accessed by unwanted persons, leading to negative press, lawsuits for lack of compliance, and a very big headache.

Duty to Protect Customer Information

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