The answer: To increase the average sale dollar and the number of transactions per year that each customer makes.
Let’s face it, Christmas is really, really close. In the next few weeks your store will go from busy, to crazy busy. So before the crazy begins, here’s a few tips on how to make this your best Christmas ever.
If you missed part one of this blog series, you can view it here Using the 5% Factor to make this your best Christmas ever! In that blog we discussed three ways to increase your sales:
– Increasing the number of customers
– Increasing how frequently they purchase
– Increasing how much they spend
In this blog we will look at ways you can increase the number of customers buying from you, to generate more revenue. Part 3 and 4 of this series will then look at the remaining two. Continue reading ›
Yes, it’s that time of year. Retailers everywhere are getting ready for the onslaught. The late nights, the crazy time, the busy, busy busy. It goes by in a blink and then… it’s all over and you wonder what just happened to Christmas.
This year, why not make Christmas the cash cow that it should be for retailers. Why not make it your best year ever!! Continue reading ›
At the JA New York show, marketing guru Jim Ackerman will step you through how you can get more new customers through the door with little or no up-front marketing costs.
The secret…. referral marketing.
Join Jim at the JA New York on Sunday March 13 from 2:35 to 3:35pm.
For a flyer on the event, click here JANY 316 Flyer
Not attending the JA New York? Jim will also be speaking at the Smart Jewelry Show in Chicago and can be contacted at http://jewelersmarketinggems.com/
With the silly season behind us now is the perfect opportunity to try something new to reach out to those new customers. The busiest time of the year for most jewellery stores is now over and with that is an expected drop in sales, but how is your jewellery store going to stay on top of the rest?
Plan to appeal to your customers from the moment they see your store, grab the customers attention with a fresh new look or clean up. New lights, fresh coat of paint or even moving key displays to a new location is an easy and sure fire way to grab a customer attention. Don’t be afraid to go big and bold the appearance of your store is one of the most important deciding factors on whether a customer is going to walk in or walk on by.
Getting your customers attention is a vital part of attaining a sale but how are you going to grab the attention of those shoppers who haven’t left home yet? Online marketing or social media marketing is a booming industry that offers huge opportunities with variety of options for store owners to grab those extra sales and make the customers keep coming back. Continue reading ›