Some of our thoughts

 Use Swim to ensure your customers have a great experience

Let’s face it, Christmas is really, really close. In the next few weeks your store will go from busy, to crazy busy. So before the crazy begins, here’s a few tips on how to make this your best Christmas ever.

If you missed part one of this blog series, you can view it here  Using the 5% Factor to make this your best Christmas ever! In that blog we discussed three ways to increase your sales:
– Increasing the number of customers
– Increasing how frequently they purchase
– Increasing how much they spend

In this blog we will look at ways you can increase the number of customers buying from you, to generate more revenue. Part 3 and 4 of this series will then look at the remaining two. Continue reading ›

The shopping experience on mobile devices










It’s the 18th of December and I received a call from a client “What did you put in that text message?” he asked. A little worried that something had happened I checked to make sure the message was as specified.

“For that perfect last minute Xmas gift, [client’s name] are offering 20-60% off all jewellery! Instore or phone [clients number] “

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We have very exciting news today!

Diamond Services International (DSI) is now offering Swim training, stocktake auditing, database cleaning, consulting and more. 

DSI assists jewellery retailers, manufacturers and wholesalers with consultancy services to improve your business. Sonia Giggins, the director of DSI is extremely experienced in Swim, and provides amazing results for the business’s she works with..

If you are looking for consulting services, Swim services or personalised Swim training, either in store, online (by skype) or by phone, then read on.

Continue reading ›