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Over the holiday trading periods if you are extending your opening hours it is very important to tell your customers about these extra hours. How else are they going to know they can shop with you during the times, if they are not told. If you tell your clients across multiple messages, multiple...
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In previous tips we've covered how to use your plastic gift cards at point of sale and in direct mail to customers to generate more business. In today's tip we look at how you can use the card outside the store. Approach the local real-estate agency and offer your gift voucher cards to be included...
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SOMETIMES WOWING CUSTOMERS IS JUST ABOUT GIVING THEM SOMETHING SMALL AND UNEXPECTED A wonderful example of this, that your clients will just love and is easy to implement is a 'thought of the day'. What this involves is creating a thought for the day, printing it out (usually putting several to one...
Send a thank you note in the mail to customers who bought from you last Christmas.Invite them back to your store for this Christmas season with a free ring clean or something special.Include latest trends, specials or must haves for this Christmas season. In Swim, you can use the customer letters...
A great promotion that is easy to run over Christmas is the 12 Days of Christmas. It works by having a different special or promotion each day, on the 12 days leading up to Christmas.The secret to making this a success, is to let your clients know that you are having this promotion, but don't let...